Anastasia Beverly Hills Review 2025

    
    
  
      
    

Anastasia Beverly Hills is a makeup brand that’s well known for its eyeshadow palettes, eyebrow cosmetics, and highlighter formulas. With a massive following of over 20M on Instagram, this powerhouse company has been spotlighted by numerous media outlets, including Glossy, Harper’s Bazaar, Vogue, and Cosmopolitan. 

This Anastasia Beverly Hills makeup review would also be remiss if it didn’t point out the many celebrities who have been known to wear the brand’s cosmetics, including Kim Kardashian, Michelle Obama, and Oprah Winfrey. 

So we know that this makeup company is celebrated, but are they really worth all the hype? This Anastasia Beverly Hills makeup review will answer that for you as we take a thorough look into the brand, going over their products, customer ratings, promotions, and more to help you decide if these are the cosmetics for you. 

Overview of Anastasia Beverly Hills

Anastasia Beverly Hills began with a single, revolutionary technique: the “Golden Ratio” brow-shaping service that Romanian-born aesthetician Anastasia Soare developed for her clients at the Los Angeles salon where she worked. The smashing success of this method allowed Soare to open her own salon in 1997. 

Three years later, Soare launched the first Anastasia Beverly Hills product line. Spearheading the “brow revolution” in the cosmetics industry, the brand made waves with successive product releases, and their online cult following soon led to worldwide exposure. Today, ABH products can be found in more than 25 countries.

Now under the leadership of Soare’s daughter Claudia, Anastasia Beverly Hills is still universally recognized as one of the world’s top cosmetics brands. As per the geometrical reference in the name of the originating “Golden Ratio” technique, ABH’s guiding philosophy is “inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion.”

Before we get deeper into this Anastasia Beverly Hills makeup review, let’s go over some of the initial pros and cons of the brand. 

Pros

• Wide variety of makeup products to choose from 
• All cosmetics are cruelty-free, and brand also offers some vegan products 
• Makeup tutorial videos available on brand website
• Customers can build their own eyeshadow palettes at a set price
• Afterpay available for installment payment option
• Free standard shipping on US orders of $25 and above, with freebies included

Cons

• Limited international shipping availability (e.g., does not ship to Japan, Spain, or Italy) 
• Past controversies involving plagiarism and collaborations with questionable brands 

It’s time to play with makeup again. Anastasia Beverly Hills has a treasure trove of cosmetics to create all kinds of looks. Their collection includes products for eyebrows, eyes, face, and lips, and they also offer various forms of makeup brushes for ease of application. 

From their renowned eyebrow formulas to their contour kit, this Anastasia Beverly Hills makeup review will go over a selection of the brand’s bestsellers to give you an idea of what they’re all about.

Anastasia Beverly Hills Eyebrows Review

If you’re looking to achieve some serious brow definition, Anastasia’s got you covered with several formulas of pomades, primers, pencils, and more. This Anastasia Beverly Hills makeup review will take a look at three of the brand’s fan favorites in this category. 

Anastasia Beverly Hills DIPBROW Pomade Review 

Pomade isn’t just for pompadours and quiffs: the Dipbrow Pomade is specifically made for your arches. Coming in a richly pigmented blend, this waterproof formula helps fill in and detail your brows. Designed to be long-lasting and buildable, it gives you time to blend out your desired brow shape before the pomade dries flat in a matte finish.

With 11 shades covering the spectrum from blonde to granite black, the Dipbrow Pomade makes it easier than ever to achieve that classic Audrey Hepburn look. Try a few dabs of the Anastasia Beverly Hills luminous foundation at the edges of your brows for even greater definition.

Make the Anastasia Beverly Hills Dipbrow Pomade one of your makeup-bag essentials for $21.

Anastasia Beverly Hills Brow Wiz Review 

What do flower petals, pine cones, and snail shells have in common? They’re all prime examples of the golden ratio, the mathematical principle that beauty resides in the balance and symmetry of parts. This is the foundational idea of all ABH cosmetics, and the Brow Wiz pencil is one of the primary tools for the brand’s specialized area: your brows.

When trying to achieve the perfect brow, you should draw your arches in direct symmetry with your lower nose and upper lip region. The Brow Wiz makes this easy with its ultra-fine tip, blendable wax formula, and high-color payoff, letting you effortlessly draw precise, hair-like strokes for a gorgeously natural look.

Available in 12 different shades, this brow pencil also has a spoolie brush at the end to help blend things out. Achieve classically harmonious beauty with the Anastasia Beverly Hills Brow Wiz, available for $23.

Anastasia Beverly Hills Perfect Brow Pencil Review 

Sometimes the traditional route is the most reliable. The Perfect Brow Pencil is a high-quality version of the classic wooden crayon design, with a powdery formula packed with full-pigment color to help blend in those patchy areas on your brows. The spoolie brush at the end helps you further blur your natural and drawn-in hairs for a seamless finish.

The Perfect Brow Pencil is available in eight shades—select the one that best matches your skin tone and hair color:

1. Blonde
2. Taupe
3. Soft brown
4. Medium brown
5. Caramel
6. Auburn
7. Dark brown
8. Granite

To really help define your eyes, use the brow pencil along with concealer and any color of your Anastasia Beverly Hills makeup palette to achieve that striking cut crease. The Perfect Brow Pencil is $23.

Anastasia Beverly Hills Palettes Review

No matter what look you’re going for, Anastasia Beverly Hills has what you need with their large selection of multi-hue eyeshadow palettes, several of which were developed in collaboration with other celebrated makeup artists and influencers. 

Stick with us as this Anastasia Beverly Hills makeup review goes through some of the most notable of these iconic cosmetics collabs below.

Anastasia Beverly Hills Jackie Aina Palette Review

Developed in collaboration with the famed YouTube beauty guru, the Jackie Aina Palette doesn’t shy away from shimmer with its 14 sparkling shades of eyeshadow, ranging from soft-peach Soleil to caramel-brown Ginger. 

This limited-edition palette also comes with a dual-ended blush for blending and a handy mirror housed inside of the crocodile-patterned packaging. Whether you’re looking to create a solid matte cut crease or a New Year’s-style glitter smokey eye, the Jackie Aina Palette gives you endless possibilities to play with.

Get this Anastasia Beverly Hills palette now for $32, down from the original $45.

Anastasia Beverly Hills Alyssa Edwards Palette Review 

Applying your eyeshadow will never be a drag again with the Alyssa Edwards Palette. This ABH collaboration with the famed RuPaul’s Drag Race performer features 14 vibrantly colored shades that deliver maximum color payoff with their easily blendable and buildable formula.

From plum-colored B.B.D.C. (Alyssa’s first eyeshadow shade) to the intensely yellow Brick Road (named for her favorite film and greatest inspiration, The Wizard of Oz), this palette lives up to its creator’s goal to “create a color story that will give you life—one that will bring out the inner beast in everyone.” 

Slay to say that you deserve to stay with the Alyssa Edwards Palette for $27, down from $45.

Is Anastasia Beverly Hills Worth It?

This Anastasia Beverly Hills makeup review has no hesitation about encouraging you to check out this powerhouse cosmetics brand. Thousands of customers have reported that their products helped them achieve the look they’re going for, and most have stated that the brand became an essential within their makeup routine. 

Additionally, the prices for most of their cosmetics are in the middle range, so you’re not really breaking the bank when it’s time to check out. ABH also offers makeup tutorials on their website, which helps customers find the products they need to achieve their coveted look. 

Given its well-established reputation and constant stream of quality products, Anastasia Beverly Hills has definitely earned its hype.

Anastasia Beverly Hills Promotions & Discounts 

This Anastasia Beverly Hills makeup review found that the brand has a sale outlet where customers can find select cosmetics for a discounted price. Additionally, buyers can get a free Mini Contour Stick if their order totals $50 or more. 

Currently, ABH’s limited-edition 3-Piece Brow Kit comes with three free gifts if you add it to your cart. This Anastasia Beverly Hills makeup review hasn’t come across an Anastasia Beverly Hills coupon so far.

How long does Anastasia Beverly Hills take to ship?

This Anastasia Beverly Hills makeup review found out that they offer free shipping for US orders that total $25 and above; any orders below that amount are charged a flat fee of $5. International orders are entitled to free shipping for purchases of $100 and up, with a $20 fee for any order less than that amount.