Jans, an outdoor retailer headquartered in Park City, Utah, faces a plethora of options when it comes to selecting ski apparel brands for our stores. Consequently, the decision-making process behind choosing which brands to sell becomes crucial. This brings us to the renowned and admittedly high-priced Bogner ski jackets and pants. In this regard, let us delve into the enduring partnership between Bogner Sport and Jans, as well as the rationale behind our decision to offer their products.

Who is Bogner?

Founded in 1932, the Bogner brand emerged as the epitome of the harmonious fusion between sport and fashion. Willy Bogner, the company's eponymous founder, was a competitive skier who meticulously focused on the technical aspects of the products, while his wife, Maria, contributed her innate sense of style to create a truly distinctive clothing line. Their combined design aesthetic resulted in the perfect synergy for skiers seeking jackets and pants that not only provided warmth and dryness but also exuded a fashionable allure both on and off the slopes.

Renowned interchangeably as Bogner and Bogner Sport, the company swiftly cultivated a discerning clientele who possessed the means to indulge in premium ski apparel. These devoted Bogner enthusiasts cherished the brand's contemporary silhouette, unparalleled craftsmanship, cutting-edge fabrics, and enduring style trends, which continue to set this skiwear label apart from the rest.

What About Fire + Ice?

Bogner's loyal following paved the way for the creation of a product line that would cater to a younger audience, and thus, Willy Jr. and the Fire + Ice (F+I) brand was born. Positioned at a lower price point compared to Bogner Sport apparel, F+I maintains the same impeccable attention to detail while embracing a more refined and streetwear-inspired aesthetic.

This expansion into a new market segment has strategically positioned the Bogner brand as a comprehensive player in the luxury ski apparel industry. It is one of the key factors that drive Jans to carry these products, as it allows them to offer a convenient one-stop-shopping experience for both the older and younger demographics.

Craftsmanship

Bogner clothing is not your average ski apparel. Each piece is meticulously crafted by hand, consisting of over 80 pattern pieces in a pair of pants and over 100 in a single jacket. Unlike mass-produced garments, it takes 8-10 hours to create a single Bogner piece. The result is a product that is not only beautiful on the outside but also on the inside. When you wear Bogner clothing, you won't want to take it off. That's why Jans Women's Apparel continues to carry Bogner products - because they are made to last.

Fabric Technology

Bogner and Fire + Ice are renowned for their sport-focused designs, as stated by Bambi. The company's commitment to fabric technology is evident in their introduction of stretch into skiwear, which revolutionized the industry. Bogner's meticulous crafting of their fabric ensures a luxurious feel and natural thermal regulation for ultimate comfort. The Bogner Mingo Jacket is a prime example of their attention to detail, with temperature-balancing and moisture-wicking fabric that shields against the cold while remaining breathable. Additionally, all of Bogner's down jackets, such as the Bogner Fire+Ice Farina-D Jacket, are made with ethically traceable goose down, ensuring responsible sourcing.

Setting Style Trends

Bogner products are renowned for their innovative prints and intricate embroidery, setting them apart from the monotonous sea of black pants and red jackets on the ski hill. This deliberate distinction is precisely what makes them exceptional.

In keeping with the essence of true design, each new season brings forth a distinct theme. The current collection draws inspiration from the elegance of the Kimono, incorporating the graceful Japanese crane throughout. The outcome is a captivating fusion of colors, reminiscent of the Kimono Print Terri Pant, a truly distinctive piece of ski attire that exudes confidence.

For over 80 years, the Bogner "B," meticulously crafted by Maria herself, has been recognized globally as a symbol of refined quality. The brand's unwavering commitment to intricate details, impeccable fit, and dynamic versatility sets it apart not only within the sports apparel industry but also in the eyes of Jans.

"People choose Bogner apparel for its exceptional quality and functionality," explains Bambi. "Once you experience it, you develop a deep appreciation and desire for more. Bogner customers remain devoted to the iconic 'B'."