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In the fast fashion industry, where trends come and go in a flash, one company has established a unique position for itself by taking a more personal and curated approach: Böhme. Böhme was founded by two sisters who were driven to assist women in feeling their best. The company has grown from a tiny boutique to a nationwide brand with a strong following.
The Story Behind the Brand
Böhme was established in 2006 by sisters Vivien and Fernanda Böhme, who traveled to the United States from Rio de Janeiro, Brazil. They learnt the importance of hard work and commitment as young girls. These concepts, combined with their common passion for fashion, inspired them to launch their first business at the ages of 23 and 24. Vivien is the company's CEO, overseeing operations with her strategic mind, while Fernanda is the Creative Director, adding her great eye for design to each collection. Their relationship is at the heart of the brand's identity.
Curated Collection for the Contemporary Woman
Böhme is known for his curated apparel collections, which put a modern spin on classic styles. The brand's ethos is more than just selling clothing; it's about assisting clients in discovering their own style and selecting ensembles that make them feel confident and beautiful. Böhme carries a diverse assortment of products, including attractive dresses, fashionable tops, premium denim, and distinctive accessories for any event. They pride themselves on making apparel that fits real people, not just mannequins, and their staff tries on each item to verify a proper fit.
A Commitment to Connection
Böhme differentiates itself via its emphasis on personal connection. The brand's goal is to provide consumers and workers with a memorable experience. When you enter a Böhme store, the staff is there to assist you in finding precisely what you want, turning the shopping experience more about developing relationships than just making a transaction. This emphasis on customer care and community creation has contributed significantly to their success.
Ethical Considerations and Future Goals
Böhme recognizes the difficulties of the fast-fashion business and promises to ethical conduct. The business seeks to work with factories that pay a living wage and offer fair working conditions, particularly for its own private label products. While they do sell foreign brands, they are actively working to produce all of their goods themselves in the future to ensure ethical standards for all of their products. This dedication to continual improvement indicates a progressive and responsible approach to company.
Whether you're searching for a new outfit for a big occasion or want to update your wardrobe, Böhme provides a combination of quality, flair, and a personal touch that distinguishes the business from the competition.
